Disclosure Guide

The rule in one line

If you received something of value and you post about it, your audience must be able to see that clearly — without clicking "more".

What works

• #ad at the very start of the caption
• #gifted when no money changed hands but you kept the product
• The platform's "paid partnership" label, plus one of the above

What does not

• #sp, #collab, #ambassador — ambiguous on their own
• Disclosure buried after ten hashtags, or only in the comments
• Only saying it in the video, never in the text

Why it matters

US FTC civil penalties run into the tens of thousands of dollars per violation, and both the brand and the creator can be liable. We give you exact wording in your brief — use it.